Todd Pownell, Principal at TAP jewelry, had a concept that he wanted brought to life. A concept predicated on revealing Tap Jewelry’s fascination with nature’s fierce chaos and expression that somehow is distilled into the unbound natural beauty found in the gemstones they work with. 

With the help of Songwriter / Producer and Voiceover talent Esjay Jones (www.esjayjones.com), we collaborated to create this story based on Todds script.